Mission Visible Open Day · Invite-only session
Build a show around what you know.
A one-hour session with award-winning producer Reim El Houni on how founders and experts turn their expertise into a long-form show that builds authority and opens doors.
Friday 23 October · 3 to 4pm · Paramount Hotel, Business Bay
Free · By invitation only · Limited seats
What you'll leave with.
Clarity
On what you want to be known for, and why every strong show starts there.
The ICON Framework
A four-step path from idea to a show people come back to.
A real example
How Arva Ahmed went from not even having a show concept to a weekly YouTube channel, a 10-part series on OSN and OSN+, and selected episodes on Emirates.
94%
of UAE residents use YouTube.
Long-form is where trust gets built, and broadcasters are watching it to find their next show.
Source: Hootsuite 2026
Who it's for.
- Founders, consultants and experts whose public presence doesn't reflect what they know
- People who've thought about a YouTube show or podcast but haven't started
- Anyone already creating content who wants it to build their business, not just views
Your host.
Reim El Houni
CEO and Executive Producer, Ti22 Films · Founder, Mission Visible
Nearly 25 years in media and production, with 30 international awards including Cannes and New York Festivals. Executive producer of Studio Expo for Expo 2020 Dubai.
Joined by Arva Ahmed, creator and host of Ditch the Silver, now on YouTube, OSN and OSN+, with selected episodes on Emirates.
Reserve your seat.
Free, by invitation only. Seats are limited, so pre-register and we'll confirm your place.
Friday 23 October · 3 to 4pm
Paramount Hotel, Business Bay
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Mission Visible Open Day · ICON session
We'll email your confirmation and session details shortly. See you on Friday 23 October at 3pm.
Friday 23 October · 3 to 4pm
Paramount Hotel, Business Bay
Want to read ahead? Discover ICON Catalyst →
