30+

International Awards

500+

CEO’s
Trained

1000+

Leaders Impacted

Trusted By Industry Leaders

You're an Expert. The World Just Doesn't Know It Yet

You've spent years building expertise. The problem isn't your credibility - it's your visibility.

Mission Visible changes that.

It's a community for CEOs, founders, coaches, consultants and subject matter experts who are ready to turn their expertise into a personal brand that builds influence, creates opportunity and makes them impossible to ignore. Through community, expert-led sessions and deeper accountability for those who want it, Mission Visible gives you the environment, tools and momentum to finally be seen at the level you deserve.

“If you're not visible, you're invisible.” — Reim El Houni

The Open Day is how every new Mission Visible cohort begins. Experience it in person on 22 May and choose your tier from the room.

Mission Visible Is Built for You If...

The CEO or Founder

You've built something real. The results speak for themselves. But somehow the people who should know about you - don't. You're watching less qualified voices win the attention you've earned, and you're done with it.

The Consultant or Coach

Your clients get results. Your reputation in the room is strong. But your profile doesn't reflect your expertise. You're ready to build the authority and inbound presence that matches what you actually deliver.

The Industry Expert

You have 10, 15, 20 years of knowledge. Turning it into a platform - a following, a presence, a stage - feels unclear. You know you should be more visible. You just haven't found the right environment to start.

Professional Presence

You know your company needs you out front. On LinkedIn. In the media. On stage. You're ready - you just need the right structure, the right peers and a clear first step.

Not sure if Mission Visible is right for you? Have Questions?

Message Us on WhatsApp

One Day. Two Sessions. Here Is What Happens Inside

Step inside Mission Visible for one day of expert visibility insights, personal branding strategies, and high-value networking featuring multi-award-winning executive producer Reim El Houni alongside industry speakers and successful personal brands who grew from zero to hero through strategic visibility.

Both Sessions Follow This Structure
  • Opening Keynote - Reim El Houni

    The visibility playbook that actually works in 2026. The framework, not the theory. The strategy session you've been needing. Fireside Chat - Platform Expert - An insider conversation on what the platforms are actually rewarding right now. The kind of insight most people only get if they know someone who knows someone.

  • Fireside Chat - Platform Expert

    An insider conversation on what the platforms are actually rewarding right now. The kind of insight most people only get if they know someone who knows someone.

  • Zero-to-Hero Panel

    Real stories from people who had no platform and built one. Honest, unfiltered, and actionable. This is the only date where you can ask them your questions directly - in person.

  • Live Community Preview

    A real look at how Mission Visible works - the tiers, the tools, the accountability model. Decide which membership is right for you from the room.

  • Networking + Canapés

    Complimentary drinks and canapés throughout. The conversation before and after the sessions is as valuable as the agenda itself.

Arabic Morning Session - 22 May 2026

Time: 10 AM to 12.30 PM · Paramount Hotel, Business Bay
Language: Arabic
Moderator: Eiten Zeerban
Panelists: Tina Chagoury · Nadim Safieddine · Dima Mousseli

English Evening Session - 22 May 2026

Time: 4.30 PM to 7.00 PM · Paramount Hotel, Business Bay
Language: English
Moderator: Reim El Houni
Panelists: Erika De Pellegrin · Hassane Ahmad · Dr. Neeta Bhushan

The People in the Room

Every speaker has built their personal brand from scratch. On 22 May, they're in the room - and available to you directly.

Host + Keynote

Reim El Houni · Host · Keynote ·
Moderator, English Session

BBC-trained Executive Producer with 25+ years in media. CEO of Ti22 Films - 29 international awards including Cannes and New York Festival. Executive Producer of Expo 2020's global live show and Dubai One's DXB Today. Official PwC trainer. Fast Company Most Creative People in Business 2024. Founder of Mission Visible - on a mission to make Dubai's best experts impossible to ignore.

"I built Mission Visible because the most credible people in the room were always the least visible ones. That changes here." - Reim El Houni

Host

"I built Mission Visible because the most credible people in the room were always the least visible ones. That changes here." - Reim El Houni

Erika De Pellegrin

Podcaster · Commercial Lawyer · Content Creator

Host of The Balance Theory Podcast - top 1% globally, 500k+ followers. A commercial lawyer turned podcaster and content creator who built an influential platform while navigating life as a professional and mother. She proves every day that your personal brand can be built entirely on your own terms.

Hassane Ahmad 'Big HASS'

· Radio Host, Pulse 95 · Autism Advocate

One of Dubai's most recognisable media voices. Radio host on Pulse 95, champion of local and regional talent - but the title closest to his heart is autism dad. Big HASS turned his personal journey raising a son on the spectrum into one of the most honest, human stories in the region, building a loyal community through radical authenticity.

Dr. Neeta Bhushan

· 4x Author · Wellness Entrepreneur · Podcaster

A TEDx speaker, 4x author and founder of Chai Tonics, she has built a global platform helping high-achieving women reclaim their energy, clarity and leadership edge. Host of The Brave Table podcast and a sought-after voice on burnout recovery and nervous system regulation. Her work blends behavioural psychology with somatic healing — equal parts science and soul.

22 May. 80 Seats. 10 Speakers. One Room, Paramount Hotel, Business Bay, Dubai

SECURE YOUR SEAT TODAY

Eiten Zeerban

Broadcaster · Media Trainer

Broadcaster and digital journalist with 20+ years across television, digital media and podcasting. Eiten Zeerban began her career as a TV presenter at 18 and has since built a reputation as an established interviewer and storyteller creating space for meaningful conversations across multiple platforms and stations. Today she channels that experience into media training, helping Arab voices develop confidence, clarity and purpose in how they communicate. Host and producer of Dardasha Unfiltered.

Tina Chagoury

Clinical Dietitian · Functional Hormone Specialist · Entrepreneur

DHA-licensed Clinical Dietitian, Functional Hormone Specialist and cancer survivor who turned 20+ years of clinical expertise into a powerful digital platform for women's health globally. Founder of Savoir Anti-Inflammatory Meal Plans and The Hormone Reset Method - built her personal brand at the intersection of medicine, entrepreneurship and social media.

Nadim Safieddine

Founder, Nad's Reviews · Host, Unscripted Podcast

Founder of Nad's Reviews - the first website in the Middle East dedicated to in-depth TV and film reviews - with 500k+ followers across platforms. Pivoted to video during the pandemic, built a passionate community from scratch, and became the go-to voice for streaming platforms across the region. Launched Unscripted in 2024.

Dima Mousseli

Content Creator · Comedian · Influencer

Dima Mousseli is a Dubai-based content creator known for her authentic storytelling, and relatable humor. She has built a loyal audience through a mix of comedy, lifestyle content, and parental comparisons that reflect everyday life. What sets her apart is her unique comedic style—she doesn’t follow trends, instead embracing darker, more controversial humor in a bold yet relatable way.

22 May. 80 Seats. 10 Speakers. One Room, Paramount Hotel, Business Bay, Dubai

SECURE YOUR SEAT TODAY

You'll Leave With These

Every element of the Open Day is designed to give you something actionable before the night is over.

  • Tips you can action immediately after you leave
  • The conviction that visibility is your ticket to the next level of growth
  • ⁠Platform insight from someone on the inside - what's actually working in 2026
  • Real zero-to-hero stories that replace 'where do I even start?' with a clear first move
  • Direct access to all 5 speakers - ask them anything in person
  • ⁠A chance to experience the Mission Visible community in action, and understand how it could support your next level of visibility
  • A new network of CEOs, founders and experts who are on the same journey
  • ⁠The confidence that visibility is learnable - and you're far closer than you think

What People Say After Being in the Room.

The Open Day Is The Beginning. Here Is What Comes Next.

Mission Visible runs as an ongoing community membership – three tiers, each for a different stage of your visibility journey. As a member you will boost your personal brand, network with like-minded professionals, learn from industry leaders, and access exclusive training sessions and perks.

Tribe

  • Quarterly live sessions with industry speakers and experts.
  • Educational resources - tools, frameworks and content.
  • Moderated group chat - community connection and conversation.
  • 20% off all Mission Visible paid events.
Join the Waitlist

Tribe+

  • Everything in Tribe.
  • Access to 3 Clan exclusive sessions of your choice.
  • 30% off all Mission Visible paid events.
  • Quarterly Live Sessions with industry speakers and experts
Join the Waitlist

Clan

  • Bi-weekly coaching with industry leaders.
  • One-on-one consulting - personalized visibility guidance.
  • Small exclusive group - high accountability, deeply personalised.
  • 50% off all Mission Visible paid events.
Join the Waitlist

Everything You Need to Know Before Securing Your Seat

  • What is Mission Visible?

    Mission Visible is a community for CEOs, founders, coaches, consultants and subject matter experts where members join a programme to learn how to build a personal brand that reflects their expertise and creates real opportunity through strategic visibility. There are 3 tiers of members (year-long), Tribe, Tribe+ or Clan, from simply being part of a network to monthly expert-led sessions and accountability, each level offers more as members upgrade.

  • Why is it called an Open Day?

    Because Mission Visible doesn't always accept new members. Open Day is the official in-person event that takes place twice a year, in May and October, when the doors open for a new cohort to join. The doors for this upcoming cohort open on the 22nd of May at the event and close on 8th June at midnight.

  • What exactly happens at the Open Day?

    A curated 2 ½ hour in-person experience with three sessions - a keynote from the founder Reim El Houni, who is a multi-award winning executive producer, on the critical importance of visibility, a fireside chat with a platform expert, and panel of zero-to-hero personal brands who have grown through visibility. Plus, complimentary drinks, canapés and quality networking with like-minded leaders. This is the only event where 5 expert speakers are live in the room for you to ask them your burning questions directly.

  • Which session should I attend - Arabic or English?

    Choose the language you're most comfortable engaging in and ideally the one you plan to use in the expression of your personal brand. The Arabic morning session is moderated by Eiten Zeerban with Arabic-speaking experts. The English evening session is moderated by Reim with English-speaking experts. Both cover the same programme structure. If you are bilingual and wish to see two sets of speakers, you are welcome to get tickets to attend both events.

  • Will there be a recording?

    The in-person Open Day is not recorded. The value is the room - the speakers, the conversation, the access. If you can't make 22nd of May, an online recap session with Reim takes place on 24th of May (free) - but none of the speakers will be present.

  • What if I miss the in-person event on the 22nd of May?

    Reim will host a free online recap on Sunday 24th May (Arabic 11am / English 12pm) covering the key insights from the Open Day, her visibility session and a membership Q&A. It's a strong fallback - but the speakers won't be present, and there's no in-person networking. Doors to join this membership’s cohort still close 8th June at midnight.

  • When do the doors close?

    Mission Visible membership registration for this cohort closes on Monday 8th June at midnight (11:59pm, 7th June). After that, the next opening won't be until later this year (October).

  • Do I need to be a Mission Visible member to attend?

    No. The Open Day is specifically designed for people who haven't joined yet. To experience it in person, meet the community, gain value, and decide if it aligns with your goals. Current members are also welcome but must register via the link already shared in the group.

One day. 10 speakers - live, in person, available to you. 80 seats per session. Paramount Hotel, Business Bay.

Secure Your Seat